Seiko Watches has launched its first-ever exclusive boutique in Saudi Arabia at Al Khobar in the Eastern Province in collaboration with its exclusive distributor in the kingdom, Al Hussaini & Al-Yahya Investment Group.

The move is part of the brand's overall strategic expansion plan that involves bringing Seiko's watch collections closer to the large number of watch and fashion aficionados in the country, said a statement from the luxury watchmaker.

The bespoke outlet was opened at the prestigious Al Rashid Mall in the presence of Shunji Tanaka, senior vice president, Seiko Watch Corporation, Sheikh Abdul Rahman Othman Al Hussaini, vice chairman of Al-Hussaini & Al-Yahya Investment Group and Muhammed Saleh Hasan Eid, the executive president of the group.

The launch is a continuation of the excellent partnership between Al-Hussaini & Al-Yahya Investment Group on one hand and Seiko Watch Corporation on the other in the local market, which stretches back over five decades of cooperation, it added.

Speaking at the opening, Al-Hussaini, said: "We are glad to operate in the Eastern Province after a long wait, and are grateful to the great trust of our customers who adore the Japanese brilliance and technical expertise in this sector."

“The boutique will showcase two of Seiko's most elegant and technically accomplished collections - Grand Seiko and Seiko Astron. They include very attractive watches, each of which is considered an innovative masterpiece for sophisticated tastes,” he added.

The exclusive Seiko boutique will be the latest edition to a global network of 68 existing boutiques and will house some specific models that will not be available at any other store in the country.-TradeArabia News Service