Damas, a leading jewellery retailer across the Middle East, said it has launched its new collection created using the rare and unique Forevermark diamonds.

The launch marks the longstanding partnership of Damas and Forevermark showcasing the stunning collection, designed and handcrafted by Damas and composed of Forevermark diamonds set in 18 carat white gold.

The Damas Classics collection is now available across selected stores in the UAE with starting price of Dh4,300 ($1170), said the top retailer.

Damas is the exclusive authorised Forevermark Jeweller in the UAE, Saudi Arabia and Kuwait which has been offering its diamond jewellery since 2012 and now the remarkable and exceptional diamonds are also presented in Damas designs.

Stephen Lussier, CEO of Forevermark, said: "It is an honour to expand the partnership with Damas, the leading jewellery retailer in the Middle East. This unique collection of Classic jewellery showcases the beauty and brilliance of each Forevermark diamond to Damas’ discerning customers."

According to him, every Forevermark diamond undergoes a journey of rigorous selection and is inscribed with a unique inscription.

The unique inscription is an assurance that every Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced, he stated.

The Damas Classics collection consists of delicately designed solitaire brilliant cut diamond rings and the uniquely crafted Rose and Twin Stone design sets including earrings and pendants with chains.

The collection also includes the Trilogy and Eternity rings with a matching Tennis bracelet and necklace. The collections were fully created by Damas’ designers and handcrafted in the factory based in Dubai, he added.

CEO Anan Fakhreddin said today’s partnership with Forevermark signifies a new milestone surpassed by Damas and the vision to strengthen its presence as the home of the leading jewellery providers in the Middle East.

"We do this whilst redefining the industry’s standards on a global level. We are committed to providing the best to our consumers and all our partners, focusing on our promise, our heritage and on the integration of quality and aesthetics under the Damas umbrella," he added.-TradeArabia News Service