The Mall at World Trade Center Abu Dhabi (The Mall at WTCAD), a contemporary shopping destination located in the heart of the UAE capital, has signed a contract with the region’s leading hypermarket chain Lulu Hypermarket to launch a new 100,000-sq-ft store.

The leasing agreement was signed during an official ceremony held in Yas Viceroy Hotel with the attendance of Mohammad Khalifa Al Mubarak, chief executive officer of Aldar Properties; Talal Al Dhiyebi, chief development officer of Aldar Properties; Yusuff Ali M A, chairman of the Lulu Group; and Saifee T Rupawala, chief executive officer of the Lulu Group.

Al Dhiyebi said: “The Mall at WTCAD has undertaken extensive market research to better understand the needs and preferences of our customers and so have taken a strategic approach to diversify our retail offering. By introducing leading brands, like Lulu Hypermarket, we aim to exceed customer expectations, by providing the best shopping and leisure experience and therefore we are delighted to be signing this new collaboration.”

The new hypermarket will primarily focus on grocery and supermarket products, with a product range that is specifically targeted at the large multinational population residing in Abu Dhabi.

Yusuffali said: “Being an Abu Dhabi headquartered company we are obviously thrilled to join hands with the very reputed Aldar group and The Mall at WTCAD. I am sure the brand equity of Lulu combined with our vast experience in retailing will help us deliver a world class shopping experience to the shoppers here.”

The mall houses over 160 stores, including fashion and food outlets. - TradeArabia News Service