Samsung Gulf Electronics will showcase all-new product innovations across multiple categories at the 2016 edition of Gitex Shopper opening tomorrow (March 30) at Dubai World Trade Center.

A wide range of Samsung products will be on display, including the Galaxy ecosystem, featuring the new flagship smartphones Galaxy S7 and S7 edge, a statement said.

Also on show will be the Gear S2 smartwatch, available in Sport, Classic and Premium models with a wide variety of straps. The Premium edition is available in platinum and gold colour.

Also on display at this year’s Gitex Shopper is Samsung’s latest productivity tool, the Galaxy TabPro S, which is brand new on the market. By integrating the most popular features of laptops and tablets in this 2-in-1 device, Samsung is now offering users access to full notebook PC functionality in a lightweight tablet  under 700 grams.

Purushotham, head of Marketing (Smartphones & Tablets), IT & Mobile Division at Samsung Gulf Electronics, said: “Samsung is back at Gitex Shopper for the seventh year in a row, showcasing new product innovations that make life easier for our customers in the GCC region. It is always an important event for us, as Gitex is the most influential consumer IT and electronics event in the Middle East.”

“This year, visitors will be able to experience our Galaxy ecosystem, which contains a wide range of products designed to make consumers’ lives easier and more connected. We are also introducing groundbreaking new home appliance innovations and showcasing our premium audiovisual solutions, all of which contribute to a more comfortable and connected lifestyle,” he continued.

The Twin Cooling Plus TMF refrigerator line-up will be on show for the first time, marking a milestone for home appliances through customization features unique to Samsung products. The Twin Cooling Plus technology allows consumers to keep food fresher for longer and maximize the use of space in their fridges.

Also on display will be the latest range of Samsung’s SUHD TVs, which take picture quality to new levels, with images that are two and a half times brighter and expresses 64 times more colour than conventional TVs.

Visitors to Gitex Shopper 2016 will be able to benefit from exclusive bundle offers, ranging across the entire spectrum of products on display, at the Samsung stand, in addition to the S7 and S7 edge that come preloaded with the Entertainer application that includes over 1,000 buy 1 get 1 free offers that provide unparalleled access to global hotspots including restaurants, luxury hotels, cafés, premium spas, leisure attractions, golf clubs and much more. – TradeArabia News Service