Samsung Gulf Electronics unveiled its 2024 TV and soundbar lineup at the Unbox & Discover event in Dubai, showcasing the latest Neo QLED 8K and 4K, OLED TVs and soundbars. 

 

As one of the world's leading TV manufacturers, Samsung's offerings at this year's event include AI TVs that elevate the home entertainment experience for consumers in the Gulf region with a range of powerful, AI-driven solutions. 

 

Unbox and Discover 2024 explores Samsung's commitment to sustainability, smart connectivity, and transformative technology, said the company in a statement. 

 

It aims to demonstrate how screens can enrich our lives, with a focus on creating a connected, AI-enabled home environment, it added.

 

AI remains a strategic focus in the Gulf, with the region poised to harness AI's potential to revolutionize industries and contribute significantly to the economy. 

 

Samsung's AI-powered TVs resonate with this vision, bringing advanced AI capabilities to homes across the region, aligning with the region's growing interest in smart homes. Samsung's latest TV offerings are, therefore, a step towards the interconnected, AI-driven future that the GCC aspires to lead.

 

Nikola Aksentijevic, the Director and Head of Visual Display Division, Samsung Gulf Electronics, said: "We are thrilled to introduce our latest lineup of cutting-edge TVs and soundbars to the Gulf region. Our 2024 products showcase Samsung's unwavering commitment to delivering unparalleled home entertainment experiences through AI-powered innovation and user-centric design."

 

"We are confident that consumers in the GCC will appreciate the advanced features and seamless integration that our new lineup offers, elevating their viewing and listening experiences to new heights," he added.

 

Neo QLED 8K stands as the flagship of Samsung's latest TV lineup, equipped with the advanced NQ8 AI Gen3 processor and marking a significant leap in AI TV technology. 

 

This processor features a Neural Processing Unit (NPU) that delivers twice the speed of its predecessor, along with an eightfold increase in neural networks from 64 to 512 — ensuring an exceptional viewing experience with crisp details, regardless of the input source, it stated.

 

Available in two models, QN900D and QN800D, and in sizes of 65, 75, and 85 inches, the Neo QLED 8K lineup promises an unparalleled viewing experience that sets new standards in the premium large-screen category.