Samsung Electronics has launched its new top-mounted freezer (TMF) refrigerator, the RT7000 that helps lock in moisture, maximise the fridge's space and also keeps food fresher longer.

Designed to enhance modern living and deliver a more comfortable home, Samsung is the first manufacturer to bring its unique Twin Cooling Plus technology to the TMF category.

Many consumers have dreamed of owning a spacious refrigerator which keeps food fresher longer, so their weekly grocery shop goes further, said a company spokesman.

It is a common disappointment to reach into the refrigerator to find the fruit or vegetables have lost their natural moisture and freshness in just a few days, even when kept in the vegetable drawer, he stated.

"The R&D team at Samsung worked hard to overcome this problem. Now consumers can keep food fresher longer, simply by storing them inside the new Samsung RT7000 TMF refrigerator, with its innovative Twin Cooling Plus technology," he added.

When fruit and vegetables lose their natural moisture in low humidity conditions, the surface becomes dry and wrinkled, and obviously no longer fresh, said the company spokesman.

Optimum levels of moisture within the refrigerator are needed to keep freshness and taste locked in. The best, healthiest meals start with the freshest ingredients and the Samsung RT7000 ensures freshness and taste are maintained.

The Twin Cooling Plus independent cooling system ensures that the right temperature and humidity level up to 70 per cent is maintained throughout the fridge, so no matter where food is stored it stays fresh, he added.-TradeArabia News Service