Samsung Electronics unveiled a range of next-generation home entertainment products featuring consumer-inspired innovation during the recent Samsung Mena Forum 2016 in Lisbon, Portugal.

“Samsung is recognized for breaking barriers, pushing boundaries and shaping the future through the convergence of great technology, content and services. Our ambition in 2016 is to continue paving the way for meaningful innovation and raising the bar when it comes to delivering pioneering products to the Mena region,” said Choong Ro Lee, president of Samsung Mena.

“We believe it’s our responsibility to contribute to the social wellbeing of the Mena community. We have been using our technologies to help enhance the lives of others across the region for almost a decade,” he added.

Samsung unveiled its spectacular new line-up of SUHD TVs that feature unparalleled picture quality with Quantum dot display, the world’s first bezel-less curved design and the smart user experience that makes it easy for consumers to access all their entertainment content in one place.

Built on the Tizen operating system (OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favourite content and services, from TV and movies to games and program information, all in one place.

The new Samsung Smart TV eliminates the need to juggle multiple remote controls. The Samsung Smart TV will automatically recognize the type of, game console, OTT box or home theatre system that is connected to the TV. This allows users to control such devices with the Smart Control remote — with no setup required.

Samsung is offering the top VOD Player in the Mena region, with its vast array of entertainment content to its Smart TV customers through its partnership with MBC Shahid Plus. This collaboration offers viewers a choice of on-demand exclusive Arabic series, shows and the latest Arabic movies.

Samsung also unveiled the latest additions to its audio product line-up, including the new soundbar line-up with the wireless rear speaker kit  that creates a “True” surround sound system without any wire, and Samsung’s Wireless Audio 360 Speakers that deliver the ‘sweet spot’ everywhere in the home with proprietary ‘Ring Radiator’ technology for a rich and vibrant audio experience.

Samsung also unveiled its RT7000 refrigerator with Twin Cooling Plus technology, a new and only top-mounted fridge with two independent cooling systems for each the fridge and freezer, which offers consumers flexibility with cooling and storage depending on their needs. With five conversion modes, it is adaptable and saves energy depending on the user requirements, a statement said.

The groundbreaking Precise Chef Cooling technology has now been applied to the freezer of the new T9000 4-door Flex Refrigerator so consumers can experience ‘first day fresh’ food every day, even with frozen produce.

The new range of Samsung washing machines now come with the much needed practical solutions for an easier laundry experience. The new Samsung Add Wash front-load washer enables consumers to add items or additional fabric softener during wash cycle using the additional Add Door located on the upper part of the main washer door.

Samsung announced a brand new mobile product category with the introduction of its Galaxy TabPro S, which integrates the most popular features of laptops and tablets.

Samsung introduced the Gear S2 Classic with two new unique colour variants—Rose Gold and Platinum, reflecting its commitment to bringing more choice with new material varieties to its consumers. Samsung also unveiled the Samsung Galaxy A (2016), a stylish mobile device that combines a large screen and a narrow 2.7 mm bezel for a superior viewing experience, perfect for customers who are not only practical, but want to express their personal style.

Samsung also revealed that its customers will receive limited subscriptions to premium regional content with every purchase of the Samsung Galaxy View. The 18.4-inch Full HD screen offers an unprecedented mobile entertainment experience, further enhanced by a one year free subscription to beIN sports, as well as three month free trials to Shahid Plus, Telly, Starz Play and icflix.

During the keynote address, Samsung also presented its vision for the Internet of Things, and how its strategies translate into products, platforms and forging novel connections across a variety of industries.

Samsung introduced innovative components, such as the bio-processor, an all-in-one chip which can process several different biometric signals specifically designed for health orientated wearable devices.  – TradeArabia News Service