A unique pair of eyewear frames from Bentley, crafted with titanium, gold and diamond inlays, was sold to a private buyer in Dubai for Dh650,000 ($176,930) at the recent Vision-X exhibition.

The one-of-a-kind piece, the highlight of the new luxury Bentley range, was on display at the Middle East’s largest optical trade show, which ran in December at the Dubai World Trade Centre.  

Bentley launched its new eyewear range at the event with its first trade show in the world, and displayed luxury items ranging from its standard line of titanium frames worth Dh5,000 ($1,361) to the 18 karat solid gold frames worth Dh28,000 ($7,621).

With an exceptional line-up of global brands on display, Vision-X underlined its position as the premier optical eyewear event in the region, welcoming 141 exhibitors from 29 countries representing 265 brands from the regional and international market.  

International participation was also increased year on year reflecting the growing interest from global players in the regional market.

The German pavilion continued to be the largest on the exhibition floor, while Japanese exhibitors made a big impression with their first independent pavilion.

Peter Frankenstein, head of consumer optics, the German High-tech Industry Association (GHIA), said: “We have been here since 2000, and this is the biggest participation of the German optical industry outside of Germany. We understand that it is important to be here at Vision-X in order to create opportunities in the Mena region. Dubai is the key for expanding, and the Vision-X expo is a great platform for expansion in the Mena region and all of our exhibitors here think this way.”

The Vision-X Opticare Conference, accredited by the Dubai Health Authority, once again provided an excellent opportunity for local and international delegates to enhance their knowledge and understanding in the field of optometry.

Celebrating excellence in the eyewear and optical care industry, the Vision-X VP Awards took place after the first day of the show with iconic British designer eyewear brand Linda Farrow taking home the Special Jury Award.

Vision-X will return to the Dubai World Trade Centre from October 25 to 27. - TradeArabia News Service