Abercrombie & Fitch, a leading global high-quality, casual apparel brand, will open its first store in the UAE at Dubai’s luxury shopping center, the Mall of Emirates, on December 26.

The store is being opened pursuant to a joint venture between Abercrombie and Fitch and Majid Al Futtaim Fashion, a unit of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across Mena.

The new location is the brand’s third store in the region, following the opening of two stores in Kuwait in early 2015.

The Dubai opening marks several firsts for the brand, including a newly designed concept store featuring a stand-alone fragrance boutique and a carve-out for the Abercrombie kids brand. The 18,000-sq-ft store is one of the largest Abercrombie & Fitch mall-based stores globally and features the brand’s signature style and inviting shopping environment.  

“International expansion in key growth markets remains a priority for Abercrombie & Fitch and we are delighted to bring a new store to the Middle East,” said Michael Scheiner, senior director, Marketing & Communications at Abercrombie & Fitch.

“We know that there is a strong affinity for our brand in this part of the world, and we are excited to continue our development in the region in partnership with Majid Al Futtaim Fashion.”

“There is significant demand for Abercrombie & Fitch in the Middle East and the UAE is a natural fit for the brand,” said Rajiv Suri, chief executive officer at Majid Al Futtaim Fashion. “We look forward to the launch in Dubai and continuing to work closely with Abercrombie & Fitch, as we solidify the brand’s presence across the region.” – TradeArabia News Service