Home Centre launches Star Wars-themed collection
DUBAI, December 21, 2015
Home Centre, a leading home retailer in the Middle East, is set to launch its latest collection inspired by the Star Wars movie series.
It has decided to bring home the ‘Force’ by collaborating with Disney to launch a never-seen-before collection that will appeal to every Star Wars fans, said a statement.
Every product tells a story and this Home Centre - Star Wars collaboration is a celebration of those stories, promising to reinforce fans’ emotional connection with the characters, it said.
In line with the theme of the movie series, the products have been styled as per the ‘light side’ and ‘dark side’, bringing the iconic characters to life through a unique collection which includes innovative products like the Darth Vader touch table lamp, the stormtrooper shaped rug, Star Wars posters featuring classic quotes, a Yoda shaped clock and lots more.
Médéric Payne, chief executive officer of Home Centre, said: “This initiative is a first for us and we are thrilled to be collaborating with Disney to offer exclusively curated products.
"Star Wars has a huge fan following in the Middle East and we are sure this product range will find takers among people of all ages. This meticulously crafted collection reiterates our commitment to consistently innovate and offer signature choices to our customers.”
Home Centre stores will have ongoing activities for customers. Additionally, its social media platforms will be carrying out engaging contests for customers wherein they will be given a chance to win Star Wars goodies. - TradeArabia News Service
