Visa, a global payments technology company and official payments partner of the 21st Dubai Shopping Festival (DSF) 2016, has launched the ‘Impossible Deals’ campaign that will offer Visa cardholders a limited number of impossible deals.

 

It will represent up to 80 per cent off on a range of electronics, travel, entertainment, luxury goods and automobiles, said a statement.

 

The campaign will run from January 1 to February 1 and will unveil one impossible deal everyday throughout the DSF month. 

 

Visa cardholders will have to log on to its Middle East website and follow a simple registration process to enrol in the promotion, after which they will receive daily notifications about the impossible deals on their mobile phones and/or email. 

 

The customers will need to respond to the deal notifications for a chance to redeem their prize. The ‘Impossible Deals’ will have a limited number of redemptions available to participants on a first-come, first-served basis.

 

Karim Beg, head of Marketing at Visa Mena, said: “Visa returns to partner with DSF for yet another season of fun, shopping and unbelievable deals. Visa has been DSF’s official payments partner since the shopping festival’s inception in 1996, and we are delighted to continue our relationship with what has evolved to become a powerful brand locally and globally with a thrilling new concept to reward Visa cardholders.

 

“Given that consumers are always looking for the best deals, Visa and DSF have come together to create just that – impossible deals on a range of high-end products, including luxury cars, fashion brands, gadgets, hotel stays and entertainment. 

 

"The idea is to make DSF a special occasion for everyone and give participants a chance to own something they aspired to have.”

 

Visa has been working in line with the vision of DSF to raise the profile of Dubai as a favoured international shopping destination and has conceptualized this campaign to celebrate 21 years of partnership with DSF, said the statement.

 

The promotion this year targets Visa cardholders 21 year and older and across all backgrounds, looking for exciting deals during Dubai’s busiest shopping period, it said.

 

In addition to the rewards and prizes, and in line with its effort to enhance the electronic payments ecosystem in the UAE, Visa will offer DSF shoppers payments innovations such as Visa payWave that will enable contactless transactions by simply waving a Visa card over a secure reader at any Visa payWave enabled merchant location in Dubai, it added. - TradeArabia News Service