Samsung Gulf Electronics is set to expand its position in the Gulf Cooperation Council's (GCC) home appliance market. 

 

Going into 2016, the consumer electronics giant will continue to unveil its category-defining appliances and focus the growing expatriate community that fuels the GCC’s home appliance market, said a statement.

 

Nearly two years after president and chief executive officer of Samsung Electronics B K Yoon announced Samsung’s intention to become the world’s biggest appliance maker, the company is well on its way.

 

Commenting on the company’s steadfast growth, Vinod Nair, head of Consumer Electronics at Samsung Gulf Electronics, said: “This fiscal year has been our most successful in the Gulf region. The continued success of our entire line of home appliances and premium products in particular is the result of our commitment to making products that are thoughtfully designed and guaranteed to bring convenience and ease to every home.”

 

Samsung’s increasing share of the market is a signal that consumers are placing a premium on efficient refrigerators, customised to market needs, he said.

 

In the refrigerator category, Samsung has been making gains across the Gulf region. The pace was set by Samsung’s energy-efficient products that are also intuitive and easy-to-use. 

 

The best-selling refrigerator RT6000, for one, has a digital inverter compressor which enables energy saving by up to 47 per cent compared to a conventional refrigerator.

 

Another major contribution to Samsung’s portfolio is the Activ DualWash. The top-loaded washer was designed on insight that a significant portion of consumers pre-treat and handwash their clothing before tossing them into a washing machine. 

 

This leaves them struggling to carry their wet laundry from the tub to the machine. But with the Activ DualWash, consumers can now scrub clothing on the machine’s gentle scrubbing surface before dropping them right into the drum. 

 

Selling more than one million units worldwide, and 3,500 units per day, the ActivDual Wash is Samsung’s most successful washing machine to date.

 

“Our continued leadership in the home appliance category is owed to ingenious and people-focused products such as the Acitv DualWash,” Nair said.

 

“These figures also come at an exciting time for our loyal customers. We are heading into the holidays with a strong line-up of products, and we are excited to offer top-line refrigerators, microwaves, washing machines that make it easy to keep the season festive and welcoming,” he added. - TradeArabia News Service