Qatar-based Al Meera Consumer Goods Company is offering customers a cash back of 10 per cent of their purchase value from November 25 to December 4 to mark its 10th anniversary in retail operations.

Each customer will receive a QR50 ($13.7) purchase voucher on every purchase transaction of QR 500, a statement said.

In a recent press conference, Dr Mohammed Naser Al Qahtani, DCEO at Al Meera, said that since the company’s establishment, its achievements have poured into customer and shareholder satisfaction, aligning with its strategic goals to put sustainable services at the top of its priorities.

“Throughout its history, Al Meera has played an integral role in Qatar’s sustainable development, enjoying a slew of achievements that have been spearheaded by its executive management under the guidance of the Board of Directors,” said Dr Al Qahtani.

“Many strides have been made toward achieving the company’s expansionary vision and strategy to keep pace with the various developments that Qatar is witnessing across its cities, municipalities and territories, always at the service of the Qatar National Vision 2030.

“Al Meera’s strategic vision and mission began with the acquisition of the Qatar Markets Company (Giant Stores) and the Al Oumara Bakeries company. Moreover, Al Meera has signed a franchise agreement with WHSmith Travel Limited, a leading provider of magazines, books, stationery and office supplies, to operate WHSmith stores in Qatar.

“Since Al Meera’s identity was revamped under the slogan “Your Favourite neighbourhood retailer”, the company has poured its energy and efforts into living up to its motto, beginning with the overhaul and modern redesigned of several flagship branches,” he added.

“The company has also proceeded with the build and launch of a series of branches, the first of which was the Abu Nakhla branch, followed by two modern shopping centers to serve the residents and visitors of Nuaija and Legtaifia – in line with the company’s expansionary policy across the state’s various areas. Additionally, the company has leaded a branch from the Dasman Group, with a later launch slated for the Al Meera Hypermarket on the airport road,” Dr Al Qahtani said.

“Al Meera’s expansion plans have continued at the service of all of the state’s territories, including the setup and launch of 9 new branches, as well as the lease of the Gulf Mall branch, bringing our network to a total of 47 branches – 42 of which are in the State of Qatar and, five of which are in the Sultanate of Oman.”

Dr Al Qahtani stressed on that all of the Al Meera branches have been equipped with world-class technologies and solutions that reflect innovation and modernity, starting with advanced lighting systems and all the way to the latest storage processes and technologies and top-notch shelves. Moreover, the company has consistently developed its shopping experience and product display strategy at the service of a seamless consumer journey – including space planning around commercial and hospitality outlets, as well as parking lots.

Dr Al Qahtani also noted that the company’s expansion plans are stretching to the setup of 14 new stores spread across the country; a result of strategic research and strategy to keep pace with Qatar’s urban planning, which has extended to new areas and others that have recently witnessed a population boom.

On this, Dr Al Qahtani stressed on that Al Meera is working in close and continual coordination and collaboration with the Ministry of municipalities and urban planning to exchange recommendations and suggestions.

On a profitability level, Dr Al Qahtani noted that Al Meera’s strategic decisions across all its operations have contributed to a net sales jump from QR507.9 million in 2006 to QR2.176 billion in 2014. Moreover, net shareholder return has raised nearly 10 times more from QR26.1 million in 2006 to QR226.6 million in 2014, with earnings per share jumping from QR2.61 in 2006 to QR11.33 in 2014.

“Within 10 years of its establishment, Al Meera’s steadfast evolution and steps have reflected in a slew of achievements and accomplishments at the service of its customers and shareholders. We will continue to strive and pour all our efforts to mark even more accomplishments across our journey,” Dr Al Qahtani concluded. – TradeArabia News Service