Masrouji launches new product ranges in UAE
DUBAI, November 9, 2015
Masrouji, a beauty brand and market leader in Palestine and Jordan, has launched two innovative product ranges for the UAE market, within three months of its launch in Dubai.
The Revolution and Precious Nature by Alfaparf Milano is a part of the quality products and solutions, which will be available in leading salons across the GCC.
The Revolution temporary hair colour range from Alfaparf Milano comprises concentrated shades that deliver vibrant glistening colour while adding incredible softness and shine to your hair. The colours range from bold and bright to shimmering pastel, making sure that there’s a perfect shade for all kinds of customers.
The second launch was the new Precious Nature range, which has been formulated with the purest Mediterranean ingredients that are well-known for Italian cooking worldwide.
The range, consisting of shampoos, masks and leave-in oils, allows you to create your own menus three different hair styles, using unique the best ingredients from Italy.
The MEA retail market became the world’s fastest growing market for beauty products, being valued at $25.7 billion. According to analysts, the region is expected to grow at a rate of 4.8 per cent, year-on-year till 2019.
This is twice the global average growth rate and even more than the world’s next fastest growing market, Asia Pacific. The UAE retail sector alone is expected to grow this year more than 33 per cent.
The GCC markets are expected to continue experiencing robust economic growth, increase in purchasing power and a growing population with evolving consumption choices.
According to Alpen Capital, GCC retail sales are expected to reach $284.5 billion between 2013 and 2018. These growth patterns offer big growth opportunities for all retailers. - TradeArabia News Service
