LG to unveil advanced refrigerators line at IFA
DUBAI, September 3, 2015
LG Electronics is set to unveil its latest line of advanced refrigerators that have been specifically designed with European consumer in mind at the leading trade show for consumer electronics IFA 2015 in Berlin.
The company’s energy-efficient refrigerators will deliver convenience enhancing features such as the Dual Door-in-Door System which will keep food fresh longer and help the interior stay better organised, said a statement.
The new lineup has been designed to meet the needs of eco-conscious European consumers looking to maximize their convenience in the kitchen.
LG’s bottom-freezer refrigerators are industry leaders in efficiency, with a 'Total No Frost' energy grade rating of A+++ -20 per cent made possible by the refrigerator’s Inverter Linear Compressor.
This advanced compressor utilises a straight piston drive instead of a conventional reciprocating drive, resulting in less internal friction, higher reliability and greater durability with less noise.
In tests conducted by VDE, LG refrigerators featuring Inverter Linear Compressors proved to be approximately 32 percent more energy efficient1 and up to 25 percent quieter2 than their non-Inverter counterparts. The compressor has been backed by a 10-year warranty.
LG has made consumers’ lives easier with its innovative door-in-door technology to give family members quick access to frequently sought food items.
The right door-in-door compartment is accessible from the outside at the push of a button, making the space perfect for items that are frequently consumed by every member of the family, such as snacks and drinks.
The left door-in-door compartment can be opened with the Hidden Easy Open Handle at the bottom of the door and is ideal for storing essential cooking ingredients such as pre-chopped vegetables, condiments and sauces.
Both the compartments have been equipped with moving baskets, which will enable users to easily adjust the height of the internal compartments as they see fit.
The refrigerator’s door-in-door design will reduce the amount of cold air escaping by up to 47 per cent.
Meanwhile, the insulation walls of the multi-door refrigerators have been narrowed, which will enable even more storage space. The central partition found in most two door refrigerators has been eliminated, freeing up even more space.
LG’s Smart Diagnosis, featured on certain refrigerator models, will allow call centre representatives to quickly diagnose any problems the refrigerator may encounter without having to make a house visit.
The Moist Balance Crisper will keep fruits and vegetables from rotting by maintaining the correct moisture balance.
Jo Seong-jin, president and chief executive officer of the LG Electronics Home Appliance and Air Solutions Company, said: “LG’s latest refrigerators have been designed to reflect European consumers’ consideration of the environment and preference for convenient home solutions.
“Every day we strive to create new technologies and convenience-enhancing features to meet the expectations of our customers which enable us to keep our leadership in the premium refrigerator market.” - TradeArabia News Service
