Visa Checkout expands availability with new merchants
SAN FRANCISCO, August 26, 2015
Leading payments technology company Visa has expanded the global availablity with new merchants and issuers of its Visa Checkout, an online check out service that allows shoppers to pay with their cards online and on any device.
As many as 33 new merchants, ranging from Best Buy and Under Armour to Barnes & Noble and Taco Bell, have signed on to offer Visa Checkout, said a statement.
It includes merchant partners in US, Australia, Canada, Colombia, China and UAE, it said.
Lisa Malat, vice president, operations and chief marketing officer of Barnes & Noble College, said: “At Barnes & Noble College, we are all about delivering the ultimate experience to our students and other customers, and that includes offering choice and convenience in their payment options.
“Our partnership with Visa Checkout offers exactly that, making the purchasing process simpler for students, while offering them opportunities to save money through discounts on back-to-campus purchases. We’re very excited to be partnering with Visa Checkout to bring this strong value proposition to our students.”
In addition to the range of new, global merchants, more issuers around the world are also offering Visa Checkout to their customers to enable fast, secure online shopping from anywhere, said the statement.
This is especially true in China and United Arab Emirates, where consumer demand for overseas goods continues to grow, it said.
The China Merchants Bank (CMB) and Shanghai Pudong Development Bank (SPDB) are the first two issuers in the world who have launched Visa Checkout’s mobile app inline provisioning within their banking apps, providing their customers with an easy way to enroll in Visa Checkout for shopping online at overseas merchants.
Sam Shrauger, senior vice president of Visa's Digital Solutions, said: '“It’s great to see banks like CMB and SPDB bringing best-in-class enrollment experiences to their customers in China who are eager to shop overseas.
“As more merchants and issuers integrate Visa Checkout, the number of consumers seeing the benefit of a faster online checkout experience also grows. We’re starting to see the network effect kick-in.”
Meanwhile, Visa Checkout is set to launch several new global co-marketing campaigns with merchants this fall, ranging from consumer promotions to social media campaigns and sponsorship marketing.
The merchants that have previously partnered in successful promotional campaigns include Dunkin’ Donuts, Fandango, Gymboree, Pizza Hut, Virgin America, Williams-Sonoma and zulily in the US, Cineplex Theatres and Indigo Books & Music in Canada and Freedom Pizza in the UAE.
The expanded list brings the number of merchants offering Visa Checkout to nearly a quarter million globally, while financial institution partners have grown to over 330, the statement added. - TradeArabia News Service
