Leading manufacturer of premium home and professional appliances Miele, has been highlighting its innovation and sustainability credentials during the holy month of Ramadan.

Rehana Sharma, marketing director, said: “Ramadan is a time for reflection and renewal and this not only covers spiritual wellbeing but also extends into all aspects of daily life, personal wellbeing and the impact and consequences of our actions.”

Among its high profile product categories are dishwashers that achieve outstanding cleaning results using just 6.5 litres of water compared to the average 13 litres.

“According to the Federal Water and Electricity Authority, UAE consumers use 550 litres of water per day, which is up to 323 per cent more than the average global consumption of just 170-300 litres per day. The low water consumption of our dishwashers is playing a small, but vital role in reducing the strain on the region’s water supplies,” said Sharma.

Miele’s top grade A+++ rated washing machines include 26 special-purpose wash programmes and EcoFeedback consumption indicators for electricity and water, a feature that is increasingly popular with consumers across the region who are interested in reducing their annual domestic energy consumption, she said.

In addition, the machines incorporate features to facilitate improved functionality including TwinDos, an integrated automatic detergent and stain remover dispensing system, which can save users up to 30 per cent on detergent per annum owing to its  low detergent detector.

“As well as helping our customers get the most out of their Miele appliances, we also like to raise awareness about maximising the efficiency of their machines and helping to lower the environmental impact at the same time,” said Sharma.

“In line with Dewa, we advise our customers to take some simple steps to reduce their environmental impact, which include only running the dishwasher when full; avoiding half-full programs and opting for the eco program in both dishwashers and washing machines, which results in the largest amount of combined energy and water savings,” she said.

Meanwhile, Miele refrigerators offer a range of functions that ensure fresh, tasty and healthy food. Its MasterFresh function ensures perfect storage conditions for fresh produce to retain vitamins, nutrients and flavours, with the DynaCool and Active AirClean charcoal and chitosan filters guaranteeing effective odour prevention.

“The daylight period of fasting can make it difficult for families to follow their usual healthy eating patterns and our steam ovens are ideal when it comes to quick and easy preparation of fresh food that retains essential nutrients and vitamins,” said Sharma.

All Miele steam ovens feature a choice of automatic and user programmes where the device is able to calculate the optimum cooking times and temperatures for any number of pre-programmed foods and favourite recipes, she said.

The Miele signature MultiSteam feature injects steam into the oven via eight separate steam inlets, ensuring uniform steam and temperature distribution for even cooking.

“Miele’s 116 year long and distinguished history of innovation and quality has always been underpinned by a corporate commitment to the environment. We believe that Ramadan is an opportunity to remind ourselves, our team, our customers and the wider community, that we can all contribute something towards ensuring a sustainable future for our children,” she added. - TradeArabia News Service