Dubai Shopping Malls Group (DSMG) has organised the final draw of the first leg of its summer promotion in association with Dubai Festivals and Retail Establishment (DFRE) with a total of 100 shoppers winning travel packages and 50 walking away with shopping vouchers at Dh10,000 ($2,721).

The mega shopping promotion has seen winners from several nationalities including Emirati, European and Indian walking away with prizes worth Dh1.5 million.

The visitors who shopped for a minimum of Dh200 at retail stores and Dh100 at F&B outlets of participating malls received raffle coupons and were eligible to enter the weekly raffle draws.

The promotion this year had its highest participation till date, with twenty four malls rolling out additional promotions and events to entice shoppers, leading to a significant increase in footfalls for the participating outlets.

Kabir Malkani, head of Marketing Department, Shopping Malls – Lals Group, said: “So far the promotion has led to an exceptional increase in sales and footfall for our mall and we are expecting the upcoming phases to exceed our expectations as well.

“The summer promotions have always had success in drawing people to our stores.. The unique attractions and entertainment, complemented by the attractive raffles and prizes has encouraged us to be ä part of this summer campaign.”

Saeed Al Falasi, director-Strategic Alliances at DFRE, said: “We are very pleased with the response of our valued shoppers to the first summer promotion this season. It just goes to show that Dubai, with its innovative approach to retail promotions, sets a new benchmark every year that surpasses the usual concept of discounts into more of experiential shopping.

“DFRE and DSMG has more exciting promotions for our residents and visitors from the region across all summer season to reward shoppers in Dubai”   

The second leg of the campaign ‘Eid in Dubai - Eid Al Fitr’ is scheduled to be held from July 1 to the last three days of Eid.

Majid Al Ghurair, chairman of DSMG, said: “Summer is a very important season in the shopping calendar of the city as it coincides with several holidays, travel seasons and festivals. During our mega promotion, most of the participating malls offer spectacular events, unique attractions, rich diversity and entertainment, complemented by attractive value for money prizes and raffles.

“The roster of activities and promotions are designed to create the ultimate shopping experience for visitors and residents. The DSS promotion has always had success in drawing people to our stores and building steady traffic in our mall which is reflected in the increase in footfalls.  We are very pleased with the response we have received so far and will be happy to see the momentum continue in the next phases of our promotion.” - TradeArabia News Service