Giordano, a leading apparel retailer, has launched a ‘Thank You’ campaign across the GCC that encourages people to express their gratitude to a friend, family member or stranger.

Every week during Ramadan, a total of five winning stories per week will be chosen and the nominated person will receive a gift voucher, said a statement.

Giordano has been in the Middle East for over 20 years and is eager to spread Ramadan’s message of generosity and compassion across its customers in the region, it said.

It has invited members of its customer loyalty programme, ‘World Without Strangers,’ to submit a story of their gratitude to a loved one or a stranger via its Facebook page, Giordano Middle East.

A jury from Giordano will select the meaningful stories and will be announced every Thursday until July 15.

Ishwar Chugani, managing director of Giordano ME and executive director of Giordano International, said: “Ramadan is a time for kindness and self-reflection but also a celebration of one’s family, friends and others. This is why Giordano has started this campaign to help people recognize and appreciate the people who have had an impact on their lives.”

The gift voucher will be worth Dh300 ($81), SR300 ($79.9), QR300 ($82), RO30 ($77), KD25 ($82) or BD30 ($79) and the winners can claim their gift vouchers at the nearest Giordano store.

“I’m excited to read these stories that happen all around us all the time and even then, we have no idea that they are taking place and changing people’s lives,” Chugani added. - TradeArabia News Service