Leading hair care brand Dabur Amla has unveiled its new brand of hair serums ‘Amla Snake Oils.’

The new product has harnessed natural ingredients that have been infused to protect hair from damage due to shampooing, colouring, styling tools, other chemical treatments and even harsh weather conditions, said a statement.

Counting Amla Silica Complex, the additives will fortify hair strands, smoothen hair cuticles and nourish hair from inside, it said.

Among the four varieties is the ‘Heat Protect Snake Oil Serum,’ which has been specifically designed to combat damages fro heat styling.

The serum, which has been clinically proven, will deliver a 96 per cent reduction in hair breakage, increasing hair strength and enhancing the rigidity of hair strands.

While ordinary serums offer protection from only 220-230 degrees C of heat, the serum will deliver heat protection of up to 240 degrees of heat to efficiently preserve hair from damage caused due to heat styling.

At least 60 per cent of women style their tresses using the heat from blow-dryers, rollers, flat irons or curling irons. However, such a routine may be sucking the life out of hair as heat styling can cause up to 33 per cent more damage in this short amount of time, said the statement.

With temperatures reaching over 240-degree C, this habit leads to the erosion of hair cuticle layers and breakage of hair fibres, reducing one’s lush locks into a brittle and broken mane.

The Dabur Amla Snake Oil range also includes Repair Therapy for damaged hair with split ends, Frizz Control for dry and frizzy hair, and Extreme Shine for dull and lifeless hair. - TradeArabia News Service