Fashion retailer Splash has launched a ‘Heart of Gold’ campaign which will honour 30 unsung heroes over the 30 days of Ramadan.

The initiative has been instituted as a tribute to unsung heroes who devote their time, money and effort selflessly to the cause of humanity, said a statement.

These are people from every walk of life, who espouse the cause of humanity in their own unique way without expecting anything in return and whom you may have seen, known or heard of; people who strive to improve the lives of others around them, without expecting anything in return, it said.

The examples could be many ranging from an ordinary person who devotes time for the cause of the underprivileged to a person who displays a sense of humanity towards stray animals by caring for them and could be a complete stranger, an acquaintance or even your family member.

People can sent an online your entries on the site with supporting pictures of why they think a particular person has done a commendable act of kindness and he or she will enter the Heart of Gold recognition initiative, said the statement.

The award will be a pure gold Splash Heart, it added. - TradeArabia News Service