Three malls owned and operated by Majid Al Futtaim in Dubai have launched the popular board game Monopoly in a life-sized version, enabling players to win instant prizes and contribute to charity.

The campaign runs from June 2 to 15 at City Centre Deira, City Centre Mirdif & Mall of the Emirates and players able to make donations to the humanitarian organisation Red Crescent and help build houses for people in Nepal.

This year’s edition is packed with spectacular prizes and surprises as Majid Al Futtaim—the leading shopping mall, retail and leisure pioneer across Mena—celebrates the 20th anniversary of City Centre Deira, the 10th anniversary of Mall of the Emirates, while Monopoly, marks its 80th anniversary.  

A life-sized tailor-made version of the world-famous real estate game will feature UAE’s iconic landmarks, celebrating the heritage and diversity of the Emirates. Complementing the original strategy game where investment and properties are key to success, mall retailers will provide instant prizes when players land on their properties.  

During the game, Majid Al Futtaim will be converting players’ virtual money into real cash value and donate the money to Red Crescent, a humanitarian organization promoting the spirit of solidarity and compassion among the community members, providing housing to support people and families in Nepal.

A digital meter will reflect the numbers showing the donations progress until the end of the campaign. Additionally, Monopoly houses will be placed in different locations in mall for visitors who wish to make a donation and help build homes for the less fortunate, even without playing.

To participate, visitors of City Centre Deira, City Centre Mirdif & Mall of the Emirates can simply spend Dh300 ($81.6) on shopping, dining or entertainment at the lifestyle destinations, and exchange their receipts at the board registration desk for a token in order to play.

Players will start the game with 50 points, take turn to throw the large dice and move to the square indicated by the score of the dice. Each property square on the board will have designated points value. When a player lands on any property, the points will be added and appear on the scoreboard. One game is estimated 10 minutes long and every winner of each game will win a gift voucher prize worth Dh500.

“Along with the celebration of important milestones this year, Majid Al Futtaim wants to celebrate its successes by brightening the lives of those who are in need, while delivering our ultimate goal of creating great moments for everyone, everyday,” said Fuad Mansoor Sharaf, senior director – Property Management, Shopping Malls for Majid Al Futtaim Properties.

“Red Crescent’s aspirations to promote the spirit of solidarity and compassion by supporting families who are in need are remarkable, and we are happy to provide a charitable platform through a well-loved game such as Monopoly.”

As part of the highlights, Monopoly enthusiasts can look forward to giant 3D themed elements on the board game, where Mr. Monopoly will be acting as the Master of Ceremony; a Game facilitator will then help participants move onto the next square as the game progresses and the Jailer will be capturing pictures of the players.

During weekdays, players can use their tokens within 24 hours from redemption date; and during weekends, tokens can be used on any given weekday. Shoppers can receive a maximum of four tokens per day. - TradeArabia News Service