Better Life Appliances & Accessories, a division of the Easa Saleh Al Gurg Group, has reopened the doors of its redesigned  store located at the Mall of the Emirates in Dubai, UAE.

The upscale store spread across an area of 706 sq m, is all set to attract customers with its wide and excellent choice of over 400 products from more than 17 premium international brands, said a statement.

The store features a more open layout making it convenient for consumers to browse and shop various home appliances.

One of the main highlights at the opening event was a raffle draw contest, wherein guests were given an opportunity to win exciting prizes upon answering questions about the premium products displayed.

Guests also witnessed a unique live cooking demonstration by UAE’s celebrity Chef Bobby.

Abdulla Al Gurg, group general manager, Easa Saleh Al Gurg Group, said: “The progress of Better Life over the past couple of years has been exemplary. We continue to be on a high growth trajectory and are targeting doubling the business in the next five years with even more international brands joining the product portfolio.

“From a modest beginning in 2003, Better Life is now involved in diverse businesses via its Retail, Distribution and Projects divisions.”

The increasing demand for leading international brands has significantly contributed to the dynamism of the home appliances industry in the UAE.

It witnessed an average household spend of $350 as the growth rate trudged at a rate of six per cent, and is expected to see a computed annual growth rate of seven per cent between 2014 and 2019, putting it among the top 10 countries in terms of volume growth, said the statement.

Capitalising on this opportunity, Better Life has expanded its portfolio to offer products from premium brands that enjoy market leadership in their categories.

The company showcases an extensive range of appliances with a major share in the built-in appliances, bottom freezer refrigerators, dishwashers and cookers segments. The company also has leadership in the 8Kg+ washing machines category.

Anurag Guglani, general manager, Better Life Appliances and Accessories, said: “We are delighted to announce the relaunch of our store at the Mall of the Emirates.

“At Better Life, we bring the best of the brands all under one roof, thereby ensuring consumers are spoilt of choices and helping them take an informed decision. We are confident this store will further strengthen our presence and help in our overall growth strategy.”

To further strengthen its position in the region, Better Life aims to add more retail showrooms in Oman, Qatar and the UAE in the future. - TradeArabia News Service