PLEASE, an Italian contemporary fashion brand, has opened its first Middle Eastern store in Dubai’s Mercato Mall.

The brand features a multiplicity of women’s collection for everyday, characterised by a vintage look with dynamic, fashionable and evolving style for chic young women, said a statement from Forall Middle East, the fashion-retailing arm of Forall Confezioni Group, that brings the brand to the region.

Aisha Stubbs, retail operations manager at Forall, said: “We are delighted and excited to launch PLEASE in the region. PLEASE is an entirely Italian fashion brand dedicated to continuous research on new trends, fitting models and unique colours giving it the reputation of ‘first′ on its markets.

Denim, cotton, linen, viscose and leather are a few of the materials featured in the wide offer of PLEASE jeans, tops, dresses, skirts, T-shirts and overalls. Items are identified through their trendy vintage ‘used’ look.

“The brand counts on valuable collaboration of lots of traditional workshops in Emilia-Romagna, Veneto, Marche and Tuscany, and truly owns its philosophy ʹMade in Italy, made with the heart′,” Stubbs said.

Together with style and taste, the strength of PLEASE lies in the speed of design and production. Only four weeks pass from the time of the item conception until its realisation.

“Creativity and quality make it possible to constantly produce new models in order to meet the market’s demands and increase the value of the fashion business,” he added. - TradeArabia News Service