Samsung Electronics showcased its next generation devices and services, led by an 88-inch SUHD TV and Milk VR virtual reality video service at a media event at the recently concluded International Consumer Electronics Show (CES) in Las Vegas.

Attended by more than 1,700 industry partners and media, the unveiling of Samsung’s vision for smarter living was held at the company’s press conference during the event under the banner “Creating Possibilities, Shaping the Future”.

With a focus on bringing the future into the home and creating experiences that enhance consumer lifestyles, the 2015 portfolio has already received 36 CES Innovation Awards, a statement said.

“Delivering great experiences will be our focus in 2015,” said Tim Baxter, President and chief operating officer of Samsung Electronics America.

“More than ever, Samsung is focused on smarter living at the intersection between great technology, content and services. And, it’s our insight – that all innovation has to be focused on the consumer experience – which is underpinning Samsung’s success.”

Samsung unveiled the 88-inch JS9500 TV, powered by a proprietary, eco-friendly nano-crystal display technology and intelligent SUHD re-mastering engine. The SUHD TV is innovative in every way, delivering superior picture quality with stunning contrast, striking brightness, spectacular colour and superb UHD detail, a statement said.

Samsung also unveiled the result of its collaboration with Yves Behar, the renowned designer and founder of the award-winning design firm Fuseproject. The 82-inch S9W TV is an exquisitely curved panel that sits on a metallic cube, reminiscent of a sculpture, giving any living room the ambience of an art gallery.

From 2015, all new Samsung Smart TVs will be powered by Tizen, which not only provides better connectivity, but also gives developers a more robust and easier platform for which to create new applications.

Samsung also introduced innovative audio products that give consumers a more dynamic, surround-sound audio experience. Developed by Samsung’s new state-of-the-art audio lab in Los Angeles, California, the WAM7500/6500 deliver a 360-degree sound experience thanks to Samsung’s proprietary ring radiator technology, which enables true omni-directional sound both horizontally and vertically.

Samsung was joined by Mike Dunn, president of 20th Century Fox Home Entertainment, to announce the launch of the UHD Alliance, which aims to create a unified criterion for premium UHD platforms to ensure that consumers get the best possible UHD experience.

Innovation for Samsung’s Digital Appliances is putting the company on track for yet more success, following a year of unprecedented growth in the company’s home appliances business.

The Chef Collection, infused with the know-how of Michelin-starred chefs, truly transformed the kitchen appliances category during 2014. Now, Samsung is launching the second phase of the project, bringing their passion for cooking directly into the kitchen. Star chefs will share their recipes and tips and tricks through the Chef Collection App, which - thanks to regular updates - will help consumers create that perfect culinary experience.

Samsung also launched its POWERbot VR9000 robotic vacuum cleaner. Its Digital Inverter Motor delivers up to 60 times stronger suction power than previous robotic vacuums. Thanks to Visionary Mapping Plus, the POWERbot creates a complete map of the home, and calculates the most efficient cleaning path. It even finds its way back to its docking station for recharging.

MILK VR delivers virtual reality content

Until now a streaming music service with millions of active users worldwide, Samsung MILK is not only adding its video discovery service, MILK Video, but will also expand to Smart TVs, and – for the music part – to the Web as well.

Fans of the Samsung Gear VR – the virtual reality headset powered by the Samsung Galaxy Note 4 – will also be able to tap into the Milk experience, with a daily stream of immersive 360-degree videos and VR channels for music, sports, action and lifestyle. The service will offer both “Instant Play” (progressive streaming) and “Best Quality” (download) options in the highest quality available (4K x 2K). – TradeArabia News Service