B&O Play by Bang & Olufsen, which delivers best-in-class audio products in luxurious and contemporary designs, and Arab Business Machine (ABM), have signed a distribution deal to sell the products in in Bahrain, Kuwait, Qatar, Oman, Saudi Arabia, Jordan and Lebanon.

ABM will build the third party retail network – consisting of consumer electronic and other independent retail outlets - with the exception of the dedicated Bang & Olufsen stores, said a statement.

Henrik Taudorf Lorensen, corporate vice president of B&O Play, said: "B&O Play is dedicated to bringing the quality, design and performance from Bang & Olufsen to new customers with a digital lifestyle.

“We want to expand the distribution of these products and want to make them available in high-quality retail outlets. Our partnership with ABM will help us to achieve our ambitious goals and means that we can accelerate this strategy further."

Ghassan Bendali, general manager of ABM Middle East, said: "We are extremely happy to partner with B&O Play, which confirms the quality of our distribution and clearly represents a strengthening of our business offer in the regions high quality retail segment.

“We have the ambition to become the preferred supplier of best-in-class consumer electronics to retailers and resellers, and want to work with industry-leading manufacturers. With B&O Play’s products, which combine high quality with style, we get a strong brand that compliments this strategy." - TradeArabia News Service