The Sultan Center (TSC) has opened its organic food section at the chain’s Qurum store in Oman recently.

TSC Naturals will be a section solely dedicated to organic food, featuring over 2,000 products sourced internationally from countries such as the UK, US, Italy and Australia, said a statement.

Makram Malaeb, group international and non-food commercial director, said: “TSC is always keen to offer its valuable customers the finest exclusive and unique products from every spot of the globe.

“This new store comes to delight our clients health conscious with their favourite products. Our extensive range covers every category of products that our customers need and demand, like beauty care products, groceries, beverages, toys, bed linen and cookware.”

“By establishing a dedicated section to organic food, the company aims to give Oman the best in terms of quality produce that is fresh and organically produced,” he said.
Guided by a mandate to guarantee customers a unique and pleasant shopping experience, TSC Naturals has also mapped out the company’s direction for the next year and its goals to advocate healthy living through the consumption of organically farmed products.

“Our customers will be able to complement their shopping at TSC Naturals with other healthy products from our specialist bakery, butchery, delicatessen and the wide assortment of local and imported fruits and vegetables,” said Malaeb.

“Our new and exclusive line of ‘Sultan Organic’ products provide customers with a healthy choice and better value for money,” he added. - TradeArabia News Service