Dubai Furniture Manufacturing Company (DFMC), a market leader in premium mattress segment in Middle East, has opened its new King Koil mattress showroom in Qurum, in the heart of Muscat, Oman.

The showroom will provide a one-stop-shop solution to bedding requirements of customers and showcase a variety of products from King Koil including mattresses, bed bases, side tables, headboards and bedding accessories, said a statement.

King Koil’s popular 3D Gel Collection range of mattresses will available at the new store, it said. The mattress uses the revolutionary 3D gel technology which is only available with King Koil in Oman.

By using this technology customers will have superior mattress with cool conformance and three-directional support to provide soothing comfort for a good night’s sleep.

Other popular products include the Star Collection, Spine Support Collection, 5 zone Latex mattress and the Numero Uno ‘Electra’ adjustable bed.

Sundar Rajan, chief executive officer of DFMC, said: “We are very pleased to announce the opening of the King Koil showroom in Qurum, in the heart of Muscat city, which is a preferred shopping destination for Muscat residents. Oman is a very important market for us.

“The country’s economy is growing, with new projects coming up in all spheres particularly in the hospitality and tourism sector. We saw a good potential for our business thus our focus, attention and investment in this market. Though initially the contribution may be small, we expect this market to grow and contribute significantly to our overall business.”

“The retail market also appears to be promising with more and more people opting for better lifestyle and luxury products. With this rising demand, plans are in the pipeline to open more showrooms in other cities of Oman,” he added. - TradeArabia News Service