Souq.com, a leading e-commerce players in the region, registered six million visits, more than 120,000 orders and sold more than 246,000 items during its White Friday sales period recently.

Ronaldo Mouchawar, chief executive officer and co-founder, said: “This is e-commerce history for this region.”

White Friday, coined by souq.com, launched in November as a spin on Black Friday, and quickly caught on, with numerous other smaller online and bricks and mortar retailers in the region rapidly following suit and launching their own White Friday sales, said a statement.

The online retailer released deals on products from the likes of Apple from Etisalat and Du, Samsung, Sony PlayStation, Huawei, Xbox, Infinix, Injoo, Microsoft, Nokia Lumia, and Motorola, it said.

It also partnered with brands such as Mini from AGMC, and Qatar Airways and Pepsi to bring once in a lifetime value to its consumers.

“Through partnering exclusively with some of the region’s top brands, we were able to bring some truly unbeatable deals to the table during White Friday. All exclusive deals with our partners were sold out within hours,” said Mouchawar.

Souq.com also partnered exclusively with PepsiCo to offer mobile app users early access to the White Friday sale, said the statement.

White Friday was introduced for the first time this year, and following the success of the inaugural year, Souq.com has promised that White Friday will be an annual event, it added. - TradeArabia News Service