Italy-based Safilo Group, a leading eyewear company, has opened its first Middle East office at Dubai Airport Freezone Authority (Dafza).

Safilo Group aims at strengthening its presence in the regional markets through the establishment of a locally incorporated, 100 per cent owned company, a statement said.

The inauguration was attended by Giorgio Starace, Ambassador for Italy and Dafza officials Nasser Al Madani, assistant director general, Ayoub Al Hammadi, executive director of Customer Relations and Licensing Division, and Jamal Bin Marghoob, director of Marketing and Corporate Communications Department along with senior Safilo officials including Luisa Delgado, CEO of Safilo Group, and Kyriakos Kofinas, commercial head of Middle East and Africa.

“It is with great pleasure that we welcome Safilo Group to Dubai. We truly appreciate their decision to choose Dafza as the base for growing their activities in our region and beyond. We wish them the best of luck and success in further developing their innovative business approach,” said Al Madani.

Kyriakos Kofinas said: “This is the right location and time that Safilo Group a globally leading Italian eyewear creator is arriving at Dafza, which is considered the epicentre of a retail revolution that takes place in the Middle East, in order to serve customers across this region.”

“Dafza allows international investors to focus on their business operations, as we can cater to their needs through our comprehensive list of services and provide access to the greater Middle East region. Safilo Group can reap all of the benefits that come with setting up an office in Dafza,” Al Madani added.

The opening of the new Safilo Middle East subsidiary will allow Safilo to leverage the luxury retail opportunities the region offers and to support Safilo partners and brands in the area. – TradeArabia News Service