Huawei has announced Nancy Ajram as its Middle East and North Africa Brand Ambassador for 2015, at the launch of its Ascend Mate 7 smartphone recently.

Ajram revealed her agreement with Huawei to act its Mena for the next year to help raise awareness of Huawei’s fast growing smartphone range and build affinity for its premium devices with regional consumers, said a statement.

The company also showcased its latest flagship smartphone that will hit Mena shelves later this month.

Boasting a large six-inch full high definition screen for enhanced entertainment viewing, the smartphone is set to lead the big-screen segment with smarter performance, impressive power efficiency, and outstanding convenience with its superior single-touch fingerprint technology, it said.

The device features a slimmer 7.9-mm body for increased comfort, a more powerful octa-core chipset for superior performance and a longer-lasting 4100 mAh battery for extensive usage on-the-go.

It saves up to 50 per cent of the battery by automatically using smaller A7 cores to power standard apps that consumer use at least 80 per cent of the time.

The smartphone also showcases the fastest LTE category 6 connectivity available with download speeds of up to 300 Mbps.

It features a a 13MP rear-facing camera with Sony’s fourth generation BSI sensor and f/2.0 aperture. In addition, the 5MP front-facing camera adopts the industry-leading 5P non-spherical lens for higher definition and less image distortion and allows for panoramic selfies to be taken.

In commemoration of its special partnership, Huawei also showcased a limited edition ‘Nancy Ascend P7’ smartphone, which features a customised cover with Ajram’s signature imprinted on the back of the phone and will be available to purchase from select retailers across the region.

“I am actually a big fan of technology and like to have the latest smart devices with the best features. I have been aware of Huawei’s smartphone’s in the region for years and was happy to become a brand ambassador for such an ambitious and fast growing smartphone company coming up with elegant and innovative devices,” said Ajram.

“I hope that my involvement as Brand Ambassador will help to raise the profile of its premium quality smartphones in the region and showcase the great variety of choices they offer consumers,” she said.

Jiao Jian, president of Huawei Devices Business Group Middle East, said: “We are thrilled to have the wonderful Nancy Ajram as the ambassador for our smart devices and we look forward to working with her to raise awareness of our innovative and feature packed devices. We also marked the regional arrival of our fastest and most compelling big-screen smartphone experience for consumers; the Ascend Mate 7 that we anticipate will be well received in the region.

“The smartphone is a true symbol of our relentless commitment to build a better connected word and to ‘Make it Possible’ for people to enjoy our premium quality devices,” said Jiao Jian, President of Huawei Devices Business Group Middle East.” - TradeArabia News Service