Dubai’s leading business entities have extended their support to ‘Eid in Dubai – Eid Al Adha’, a citywide celebration that began today (September 25) featuring events from the leading shopping malls to popular public spots.

Organised by Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), the seventh edition of the campaign held under the theme ‘United in Celebration’ will run until October 11.

Eid in Dubai – Eid Al Adha is aimed at uniting people of diverse nationalities to celebrate the joyous occasion and to strengthen Dubai’s position as a destination of choice during Eid holidays.

DFRE strategic partners

Meraas Holding

“Eid in Dubai extends its reach across the Mena region and attracts a significant tourist footfall to the emirate, enhancing its reputation as a global shopping destination of choice,” said Fahad Kazim, chief commercial officer, Meraas Holding.

“People travel to the emirate from many countries worldwide for the sole purpose of shopping at stores that they cannot visit in their home countries. We aim to ensure that all shoppers visiting City Walk and The Beach receive some amazing discounts and deals across all our outlets,” he added.

Emaar Malls Group

Nasser Rafi, chief executive officer of Emaar Malls Group, said: “The Dubai Mall is the first choice for visitors from around the world, particularly in the GCC region, during ‘Eid in Dubai - Eid Al Adha’ for retail and leisure. As a family destination, we are committed to offering them unmatched retail and lifestyle experiences. A wide range of activities are being planned to mark Eid, with the opportunity for our visitors to win spectacular prizes.”

Emirates

Sheikh Majid Al Mualla, Emirates’ Divisional Senior Vice President, Commercial Operations, Centre, said: "Emirates is committed to promoting Dubai alongside the airline and ‘Eid in Dubai’ highlights the exciting cultural and festive activities that the emirate has to offer during this period. We look forward to another successful event."

AW Rostamani Group

To mark the event, which has become one of the most highly anticipated and popular in the Dubai calendar, AW Rostamani, through its flagship company Arabian Automobiles, the exclusive distributor of Nissan, Infiniti and Renault in Dubai and the Northern Emirates, will be running a unique series of promotions and activities.

“We are always trying to give something back to our regular customers to thank them for their loyalty and also to show potential clients that we are fair, we are decent and we are great value,” said Khalid Al Rostamani, vice chairman of AW Rostamani Group.

The celebration offers include free insurance, complimentary servicing, unlimited mileage warranties and convenient payment options.

Al Futtaim Group - Dubai Festival City Mall

Eid in Dubai - Eid Al Adha activities at Dubai Festival City Mall will run across the length of the festival and will include roaming acts from September 25 to October 11 and lively stage shows featuring international dancers from October 2 to October 7.

Dubai Duty Free

Salah Tahlak, senior vice president, Corporate Communications, Dubai Duty Free, said: “All passengers travelling through Dubai International Airport and Al Maktoum International - Dubai World Central can enjoy enticing offers and promotions across all Concourses and Terminals. Passengers will also be delighted to savour authentic Arabian hospitality from our UAE national staff at designated areas in Departure and Arrivals.”

Majid Al Futtaim Properties

Fuad Mansoor Sharaf, senior director – Property Management, Shopping Malls for Majid Al Futtaim Properties, said: “Our three Dubai flagship shopping malls – Mall of the Emirates, City Centre Deira and City Centre Mirdif will be key focal points for the community with a strong program of family-themed entertainment which will further position Dubai as the premier destination to be for families, friends and visiting guests this Eid Al Adha.”

Mercato

Charlotte Ferrey, marketing & events manager, Mercato and Town Centre Jumeirah, said: “The cobbled streets of Mercato are set to come alive to several celebrations this Eid Al Adha, with an exciting shop and win promotion, great sales and discounts in a variety of shops and quality live entertainment to keep the whole family engaged.  Exciting prizes include Dh20,000 ($5,444) worth of jewellery from Liali and luxury hotel stays in the UAE.”

Paris Gallery

Mohammed Abdul Rahim Al Fahim, CEO at Paris Gallery Group of Companies, said: “The seventh edition spanning 17 days is once again set to offer both visitors and residents of all ages and nationalities the chance to be ‘United in Celebration’, while integrating Dubai’s signature offerings in the form of world-class landmarks, tourist attractions and one-of-a-kind entertainment choices.”

BurJuman

Leigh Regan, chief operating officer, BurJuman, said: “As always, BurJuman’s focus is on providing a holistic retail experience to our customers during the festival. This year, the festival coincides with our annual Safe & Sound breast cancer awareness campaign, which kicks off in October. As we continue to refresh our customer offering with new attractions, including the recently opened Carrefour hypermarket, we look forward to providing an unforgettable shopping and leisure experience for our customers throughout this Eid in Dubai.”

Enoc

Burhan Al Hashemi, managing director of Enoc Retail, said: “Enoc is taking parting in ‘Eid in Dubai’ with a wide range of promotional activities across our ZOOM stores and service stations. The theme, ‘United in Celebration,’ is a perfect fit to the global hub status of Dubai, which welcomes visitors from around the world.”

Key sponsors of Eid in Dubai – Eid Al Adha include MasterCard, Ibn Battuta Mall and Dubai Properties Group. – TradeArabia News Service