Dubai Furniture Manufacturing Company (DFMC), a market leader in premium mattress segment in Middle East, will be unveiling the latest products from King Koil and Serta mattresses at this year’s The Hotel Show, the largest hotel supply event in the Middle East and North Africa (Mena) region.

The show will highlight new products and designs from key drivers of change in the hospitality arena from September 28 to 30 at the Dubai World Trade Centre.

Sundar Rajan, chief executive officer, DFMC, said: “The future of the hotel industry in the UAE and across the Middle East region is very promising. After winning the Expo 2020, we saw an inventory of mega-projects such as the Mall of the World, Sheikh Mohammed Bin Rashid City and Royal Atlantis Resort which create opportunities for suppliers to this industry. Investors are expected to infuse billions of dollars to these new developments so The Hotel Show is the perfect platform to meet and network with them.”

“King Koil and Serta mattresses are the preferred brands of the majority of hotels in the UAE and across the region and launching the latest products from these brands which are a benchmark for technological innovation symbolises our commitment to innovation and in keeping our customers abreast of the latest development in the industry.”

The stand will be located at the Interiors, Lighting and Design section of the hotel shows.

The new products on display are additions to existing Serta I-series collection and King Koil range. - TradeArabia News Service