Spinneys, a leading retailer in the Middle East, plans to launch more than 300 consumer and food private label products for export to global markets, predominantly in Asia, Africa and Mena.

This initiative is a result of the success of these products in Spinneys branches across the Arab world, as well as encountering a continuous demand for them by distributors in developing countries, a company statement said.

In light of this, Spinneys will participate in the Private Label Middle East, a top FMCG exhibition, which opened today (September 14) at World Trade Center in Dubai. The show will conclude on September 16.

Spinneys will showcase its products to interested distributors and retailers in the countries currently not having Spinneys operations, with the additional opportunity to explore franchise opportunities, said Michael Wright, the Group CEO at Spinneys.

Wright called this initiative “a great leap forward towards our Spinneys 100 plan – the next 10 years plan taking us to the centenary of the formation of Spinneys – of bringing the qualities of the Spinneys brand to a greater number of eager consumers in new markets”.

“Trust is the central theme of its relationship with consumers, this has been built up over the last 90 years of delivering the highest standards of products and services to its customers in Mena,” Wright said.

“The Spinneys ranges of products like the supermarkets are a unique, in that they are not bound either by having to produce in a single local market nor by production meant for other markets, thus are the products exactly matched to the consumers’ needs in terms of formulation, price and quality.

“Moreover, many of the largest brands in the world produce products with lower specifications for distribution in Middle Eastern, African and Asian markets to maximize their margins on what they deem to be a less demanding consumer than in their home markets. Spinneys, however, was local born but with an international heritage and thus we view our consumers as highly demanding and produce the best products to serve those demands,” he added.

Consumers are provided with real alternatives to other leading brands in the market through two main product tiers: Spinneys Supreme and Spinneys Value, the statement said.

The Spinneys Supreme range is the main Spinneys own label tier, carrying the attributes that the Spinneys brand demonstrates in its supermarkets, and is therefore characterized by its excellent quality, fair price and distinctive packaging; it is positioned as a ‘premium’ brand as it competes with the very best of other local and international brands in the market, achieving often higher quality at lower prices.

On the other hand the Spinneys Value range offers quality products with simple packaging, targeting price-sensitive consumers, yet again delivering on the trust of the consumers of everything Spinneys.

Spinneys currently operates in Lebanon, Egypt, Qatar, Jordan and under license in the UAE and Oman. – TradeArabia News Service