Dubai Furniture Manufacturing Company (DFMC), a market leader in premium mattress segment in the Middle East region, has opened its new showroom at the Bawadi Mall in Al Ain, to further enhance its distribution network in the emirate.

The new 112 sq ft showroom will showcase a wide range of collections of King Koil mattress including the recently launched 3D gel collection grades and “i mattress” Silk collection grades, apart from the other traditional models.

Announcing the launch, DFMC CEO Sundar Rajan said: “We have opened this showroom in Al Ain to meet the growing demand for world class mattresses. With the launch of this showroom, the first one in Al Ain, we are much closer to our customers who otherwise used to buy our products from other emirates.”

"Three months ago we added one more company showroom in Abu Dhabi and it is our endeavour to strengthen our distribution network in the region to provide better service to our customers," he added.

DFMC was set up in 1993 for manufacturing and marketing luxury bedding under licence from King Koil, US. As of today, the company has over 18 showrooms across the Middle East region, out of which 10 showrooms are in the UAE.