Renowned clothing and accessories fashion brand twenty4 is set to open its new 2,000 sq m retail outlet at Enma Mall in Bahrain as part of its regional expansion strategy.

The announcement comes following the signing of the leasing terms by Enma Mall, managed and leased by the leading international property advisory firm CBRE, and handover of the anchor unit to twenty4.

Enma Mall is prominently situated in East Riffa and offers 27,000 sq m of contemporary style retail space over three levels including a 500 seater food court, a tempting mix of food and beverage outlets to cater for all tastes along with ample parking space.

Samir Motegheria, the country manager for twenty4, said: “The opening of the new store reflects our aggressive strategy to expand in the region. We believe Enma Mall offers a strong retail position for twenty4 as a major fashion destination in the Kingdom.”

After its successful store openings in the UAE, Kuwait and Saudi Arabia, the fashion outlet will now cater to the kingdom’s shoppers through its store at Enma Mall.

“In addition to witnessing significant footfall, the mall also provides a modern retail environment which is friendly and fun for the whole family. Our choice of the location for a new flagship outlet demonstrates not only our confidence in the’ Enma brand’, but also the potential for growth going forward,” he noted.

Saleem E Aziz, the CEO of Al Enma’a House for Real Estate, owners of Enma Mall, expressed delight at the twenty4 outlet launch at its shopping mall.

"This new addition to the retail offering in the mall almost completes our intended tenant mix profile, and I look forward to making further announcements shortly, as we are close to confirming other high profile tenancies," he remarked.

Michelle Dickinson, the leasing and marketing manager at Enma Mall, said: "We are delighted that twenty4 fashion selected Enma Mall as a location for their expanding retail presence in Bahrain and have joined other leading brands in offering customers at the mall an unrivalled shopping experience."

"This further establishes Enma Mall on the retail landscape in the Kingdom and demonstrates that all stakeholders in the mall are committed to supporting their ever growing community of innovative retailers," he added.-TradeArabia News Service