Paris Gallery, a leading luxury retailer in the region, has announced the launch of the Luxury Club, a loyalty program designed to heighten the shopping experiences of Paris Gallery and Watch Gallery customers in the UAE.

The Luxury Club will reward customers with high-value loyalty points that can be redeemed for products from an extensive range of brands, said the company in a statement.

Under the scheme, there are three tiers: Silver, Gold and Platinum. Members begin with Silver and graduate to higher tiers as annual purchase values increase. They will receive three to 34 per cent of their purchase price as redemptions points.

These points can then be redeemed on a wide range of luxury products. They can also be redeemed for Luxury Club gift vouchers. The highlight of the Luxury Club: 1 point = Dh1, said the statement.

Announcing the launch, Mohammed Abdul Rahim Al Fahim, the CEO of the Paris Gallery Group of Companies, said: "It is living up to its promise to make shopping more meaningful and pleasurable. The Luxury Club was designed with this in mind. It takes into consideration the preferences of our customers and delivers value in the form of specialized offers and loyalty points. In essence, we are redefining luxury shopping at Paris Gallery through the Luxury Club."

The luxury retailer is offering inaugural discounts to all members. With a Luxury Club card, one can enjoy up to 25 per cent discounts as redemption points on purchases made from May 15 to June 15. Customers can join the Luxury Club at any Paris Gallery or Watch Gallery store in the UAE or online.

Fo those joining the club online, there is a chance to win 1000 Luxury Club points. Five lucky winners will be announced each week, it added.

"The Luxury Club is many things, but simply put, it's a straightforward loyalty program," remarked Mohamad Jaber, the group marketing manager of Paris Gallery.

"It's a loyalty program that's fashioned to enhance shopper experiences at Paris Gallery and Watch Gallery. The Luxury Club goes beyond any loyalty marketing stereotypes, and it's rightly called the Luxury Club because its members enjoy the luxury of superior customer service and high-value reward points," he added.-TradeArabia News Service