Canon Middle East, a global leader in imaging solutions, has joined hands with Intercol to set up the first exclusive Canon showroom and hitech service centre in Bahrain.

The showroom will feature Canon’s complete portfolio of innovative products for both consumers and the workplace including cameras, office printers, scanners, office copiers, projectors, photography equipment and camcorders.

Canon’s expansion into Bahrain, a core market for the company, is part of its mission to be closer to customers and capitalize on increased demand for imaging innovation and connectivity, said the company in a statement.

The company will continue to support existing customers while expanding the business through strategic partnerships in other emerging markets with high potential, it added.

Intercol, one of Bahrain’s leading conglomerates, will facilitate Canon’s drive to introduce the latest products, processes and technology to the country.

Intercol has the reach, resources and infrastructure in place for the distribution of consumer products to multiple channels and retailers.

The company’s attention to customer service will ensure that staff members are extensively trained in Canon’s business imaging and consumer imaging products. Additionally, customers will benefit from the focus on cross-imaging value proposition and the ability to utilize the connectivity of the core business portfolios from input to output.

Anurag Agrawal, Canon Middle East managing director, said: "The agreement with Intercol will allow us to further expand our offerings across the region. The organisation’s strong local presence and proven track-record will ensure that we are providing the high quality, technologically advanced products and solutions across all industries."

"The newly dedicated showroom and service centre in Bahrain will provide customers the opportunity to receive direct advice on products from Canon professionals. The variety of solutions available to the market will span from individual imaging needs to office systems," he stated.  

"The opening of the new showroom and service centre demonstrates our commitment to get closer to our customers and meet their demands through diversifying our business offering," he added.

The first exclusive Canon showroom in Bahrain is located in Zinj area of Manama and the hitech service centre designated for Canon products is located in Mina Salman port. Both locations will have employees proficient in the wide range and features of Canon products.

Abdulrahman Ali Alwazzan, the director of Intercol said: "Intercol has grown over the years by partnering with the most reliable brands to meet the needs of both consumers and business customers in Bahrain."

"Canon is a premier source of innovation in imaging solutions and through our exclusive showroom and service centre we are fully equipped to market, support and service all Canon’s products," he added.-TradeArabia News Service