SanDisk, a global leader in flash memory, has registered a solid 64 per cent year on year growth in Saudi Arabia from 2012 to 2013 driven by a growing appetite for flash-based storage device in the region.

Coupled with this success SanDisk celebrates 15 years of business in the Kingdom alongwith its distributor Ahmed Abdulwahed (AAA) Company.

“The kingdom represents one of the highest revenue opportunities for SanDisk in the region. Over the past 15 years we have seen outstanding growth,” remarked Tareq Husseini, the regional sales director for Mediterranean Middle East and Africa at SanDisk.
“In partnership with Ahmed Abdulwahed we have invested in developing the country’s flash category by strategically growing our product footprint within power retails and hyper stores,” he noted.

“We look forward to continuing our growth efforts in Saudi Arabia in partnership with Ahmed Abdulwahed Company to provide our customers with the best in flash memory products,” added Husseini.

A strong growth in the consumer electronics has led to an increase in mobile subscriptions in Saudi Arabia last year.

According to the Communication and Information Technology Commission of Saudi Arabia, the number of mobile phone subscriptions in the kingdom reached 53 million by the end of 2013, with a penetration rate of 181.6 per cent.

Driven by the region’s high mobile phone penetration rates and a growing appetite for flash-based storage devices, SanDisk anticipates growth opportunities in the region.

“Growth in mobile phones and the proliferation of smartphones is rapidly coming to be seen as indispensable among Saudi consumers,” remarked Yaser Ahmed Abdulwahed, the chief operating officer, Ahmed Abdulwahed Company.

“This is ultimately fuelling flash memory in the Kingdom,” he added.

Husseini said SanDisk’s growth was attributed to key retailers in the kingdom including; Extra, Jarrir Bookstore, Emax, Carrefour, Lulu Hyper, Hyper Panda Danube and Bindawood.-TradeArabia News Service