Utoor Perfumes, a Dubai-based company specialising in perfumes sales and distribution in the region, has signed a partnership deal with Jeddah’s Mezaj Arabia for Perfumes and Cosmetics, a perfumes distributor in Saudi Arabia.
 
The deal covers the distribution of the French perfumes imported by Mezaj Arabia across the entire region, through an approach which will help strengthen and grow their client portfolios as well as market reach throughout the Middle East.

Ali Fardan Al Fardan, chairman of Utoor, said: “Our strategic partnership with Mezaj Arabia is a pivotal step towards setting up a distribution network covering the most important markets in the Middle East.

"We are happy to be working closely with Mezaj Arabia and involving the market knowledge of Utoor Perfumes, which makes this partnership a very strong distribution network in this region.”

Talal Dhulaymi, chairman of Mezaj, said: “Our partnership with Ali Al Fardan is a major step forward in our growth journey and this will pave the way for us to bring in more high-end French perfume brands to the kingdom; and help reinforce our distribution network both within Saudi Arabia and beyond.” - TradeArabia News Service