The Entertainer, one of the best-selling buy-one-get-one-free incentives brand in the Middle East, has officially opened its first retail store at Dubai’s Gold and Diamond Park.

Founded in 2001 by Donna Benton, the Dubai-based international company provides ‘buy one get one free’ offers from well-known dining, leisure, entertainment, beauty and hotel brands across the Middle East, Asia, Africa, and Europe.

In the new Entertainer Store, customers can now browse its growing portfolio of 27 products offering buy one get one free offers at over 10,000 merchants across 23 destinations in 16 countries, with trained staff on hand to deal with any customer service queries, said a company statement.

It showcases the newly launched Entertainer App, helping customers try out the mobile redemption process and sign up to trial the App before committing to a purchase.

The Entertainer also sells an array of family-friendly merchandise including Entertainer colouring books, children’s backpacks, children’s soft toys, picture frames, voucher wallets, notebooks and much more, guaranteed to keep everyone happy, it added.

On the new store launch, Benton said: “Our customers now have an easily accessible channel to speak directly to the Entertainer and preview our great products.”

“Our books are considered essential annual purchases to hundreds of thousands of customers worldwide and the launch of our retail outlets, where customers can browse our ever-growing range of products, was a natural progression for the Entertainer,” she added.

The new outlet is located at Building 5, Unit 13, next to More Café at the Gold and Diamond Park and joins the brand’s popular retail kiosk in Mirdiff City Centre, which opened in October 2013. -TradeArabia News Service