Rasasi Perfumes, a leading fragrance brand in the GCC, has opened an outlet in Saar Mall, Bahrain.

The company currently operates eight stores across Bahrain and plans to open new stores during the year, as part of its expansion strategy.

The fragrance and cosmetics market in is expected to touch sales worth $29.9 million by the current year amid positive growth trends in other parts of the GCC, according to a study by Euromonitor International.

Salim Kalsekar, managing director, said: “The average spend on perfumes is relatively higher in the Gulf than in other parts of the world as fragrances and perfumes are an important part of the Gulf lifestyle coupled with a high disposable income.

“Bahrain is a key growth market for us in the Gulf region, and we see a massive growth opportunity in the country. Our objectives through this aggressive expansion in Bahrain are aimed at being more accessible to our customers and meet their varied requirements.” - TradeArabia News Service