Bawadi Mall, the largest shopping and leisure destination in Al Ain city, attracted 9.44 million visitors in 2013, recording an increase of 6.3 per cent over 2012 figure of 8.88 million visitors.

The highest footfall of 932,762 visitors was registered in August, followed by 882,500 visitors in December.

Khalid Shraim, senior marketing manager, Bawadi Mall, said: “A strong line-up of entertainment activities contributed to this remarkable increase in number of visitors during 2013.

“Moreover, the ideal shopping environment provided by the mall and the numerous promotions offered at all retail outlets including fashion, hospitality and entertainment boosted the figures further. The growing numbers are a reflection of the boom in the tourism industry in Al Ain city whose footprint on the region’s tourism map is getting bigger.”

“Bawadi Mall achieved enormous success in Al Ain city being the largest mall and driven by the activities organized during 2013, which included a 71-day shopping campaign as well as theme-based decorations showcasing the Pharaonic and Andalusian cultures, entertainment shows, fashion shows, magic shows, classic cars shows and martial arts, to name a few,” added Shraim.

In addition, Bawadi Mall hosted several educational, health, social, and art shows organised by government and private entities in Al Ain city. These events, held largely during peak periods such as Eid and summer vacations, were enthusiastically welcomed by visitors and tourists alike, and were part of the efforts of the mall management to provide a multi-cultural shopping experience.

Bawadi Mall has 400 food & beverage, fashion and entertainment outlets, and it is one of the leading destinations for UAE residents and tourists. – TradeArabia News Service