Canon has announced it is developing a new 35mm cinema prime lens for large-format single-sensor digital cameras.

Compatible with a wide range of sensor sizes including super 35mm, full-frame 35mm and APS-C, the new EF-mount 35mm lens in development would become the sixth prime lens in Canon’s EF Cinema lens line-up, fulfilling the requirement for an option between the existing 24mm  and 50mm  lenses.

Delivering high optical performance in a variety of focal lengths to suit a broad range of creative shooting preferences, the precision-matched Canon Cinema prime lenses are part of the Cinema EOS System of professional digital cinematography products.

Launched in late 2011, the Cinema EOS System offers a unique range of high performance, large sensor cameras and 4K cinema lenses, providing exceptional quality and creative freedom to professionals of all kinds.

“Canon is committed to developing class-leading tools to support visual story-telling at all levels,” said Hendrik Verbrugghe, marketing director, Canon Middle East.

“In the past 18 months alone, we’ve launched Cinema EOS and expanded the system to include HD, 2K, and 4K cameras, and a range of different lenses. We continually strive to offer our customers more creative options providing them with greater flexibility that will further support the delivery of exceptional imaging content. The new 35mm lens currently in development is a great example of this.”

All Canon EF Cinema lenses integrate advanced materials and coatings to meet high optical performance levels, including 4K (4096 x 2160) production standards, Verbrugghe added.

Each Canon Cinema prime lens is equipped with an 11-blade aperture diaphragm, which is ideally suited to achieve creative depth-of-field manipulation and pleasing “bokeh” effects. All feature a full-frame image circle in a lightweight, compact design, delivering colour tone and balance that matches Canon’s advanced Cinema zoom lenses. Canon Cinema prime lenses deliver the operation and reliability required in professional film-style shooting environments.

Canon Cinema prime lens are fully compatible with all cameras in the Cinema EOS System, and, thanks to their full frame imaging circle, can also be used with Canon’s DSLR cameras such as EOS 7D and EOS 5D Mark III, Verbrugghe  explained.

The EF-mount design of Canon’s Cinema prime lenses supports communication between camera and lens, enabling features such as display of the f-number in the viewfinder, recording of lens metadata, and Peripheral Illumination Correction. – TradeArabia News Service