Global refrigeration and kitchen appliances leader Sub-Zero & Wolf opened a flagship store in Dubai today.

The new showroom will also house Miton Cucine, for designer kitchens, as well as S-Box, the new storage concept for the kitchen and home, a statement from Elite Enterprises Trade Agencies said.

The opening event shed light on the kitchen designs, appliances and storage solutions that are now available in the new showroom for clients in the UAE and GCC. A live cooking show from Sub-Zero & Wolf chef took place at opening, featuring the new appliances, kitchens and storage solutions.

Karl Jordan, sales and business development manager, Elite Enterprises Trade Agencies, said: “We are truly proud to be launching these exclusive brands into the region and UAE markets. Sub-Zero & Wolf appliances can be found in almost every home of international movie superstars, global leaders and monarchs, sporting superstars and other celebrities, and today we are proud to be introducing them to every home in the UAE and GCC.”

Robert Ambrosi, director of sales, EMEA (Europe, Middle East, Africa) Sub-Zero & Wolf, said: “We take pride in the fact that our products are regularly chosen for the most prestigious international architectural projects, such as the Burj Khalifa and The Palm in Dubai, the Hesperia Tower in Barcelona, the Pan Peninsula in London or the Bloomberg Tower in New York. Whatever vision our clients have for the kitchen in their home, we are confident that our products will fit in beautifully.”

UAE and regional dealers will now make use of the new flagship store to host live cooking events for their clients with the Sub-Zero and Wolf chefs as well giving product demonstrations to clients, designers and architects from across the GCC. - TradeArabia News Service