Visa, a leading payment solution provider, has partnered with top grocery retailer Waitrose to offer UAE shoppers an even faster payment experience when using their Visa cards to pay for transactions worth Dh100 ($27.2) or less. 

 

The new Visa Easy Payment Service (VEPS) has been launched at the new Waitrose store on Al Thanya Road in Umm Suqueim, Dubai which opened recently. 

 

The service is also expected to be available at all Waitrose and Spinneys stores in the UAE very soon, giving Visa debit and Visa credit cardholders the option to simply swipe their cards at the POS, without the need to enter a pin or sign a receipt. The service will also be rolled out to Spinneys stores in the UAE this month.

 

Mohanish Agni, the head of acceptance for Mena said, "Visa is delighted to be collaborating with Waitrose, and shortly Spinneys, as part of our ongoing commitment to create the best possible experience for Visa cardholders across the region.  As the first offering of its kind in the region, Waitrose and Spinneys customers’ right here in the UAE can enjoy an even faster and more efficient checkout experience."

 

The new service will increase transaction speed at the point-of-sale for small value transactions and help reduce the waiting period. The launch further highlights Visa’s ongoing commitment to expand card usage, including micropayments, across the region by making it easier, more efficient and secure for both cardholders and merchants, he added.

 

Marcello Baricordi, the general manager – UAE for Visa and Global accounts lead Mena said, “Visa is continuously looking at new and innovative ways to enhance our customer experience and payment transaction performance and the service at Waitrose and Spinneys is a perfect demonstration of our commitment to improving efficient and secure electronic payment services.” 

 

Commenting on the new partnership, Colette Shannon, the communications manager from Waitrose, said, "The new initiative with Visa, that offers all our new and existing consumers the excellent opportunity to swipe and go for small transactions, is perfect for our fast-paced premium food outlets."-TradeArabia News Service