Axiom Telecom, a leading multi-brand distributor and retailer of mobile devices, will start pre booking orders from tomorrow (April 18) for the HTC One smartphone.

“With the availability of the HTC One, customers in the UAE have a great product to consider,” said Mohamed Kais Zribi, regional director, HTC Mena.

“It changes the game by setting the bar so much higher and offers breakthrough technologies that gives consumers what they asked for: easier access to everything important to them, right at their fingertips, anywhere they are.”

Wrapped in a zero-gap aluminium unibody, the HTC One will be available in the UAE in both black and silver with LTE or 3G connectivity options.

Featuring the latest Android Jelly Bean operating system enhanced with HTC Sense, the device features ground-breaking new innovations that reinvent the mobile experience and set a new standard for smartphones: HTC BlinkFeed, HTC UltraPixel Camera with HTC Zoe and HTC BoomSound.

Axiom Telecom is set to sell the HTC One with LTE for Dh2,699 ($734) and a 3G version for Dh2,499.

“HTC One is a remarkable smartphone that combines beauty with power to dramatic effect,” said Faisal Al Bannai, CEO, Axiom Telecom.

“This is a device that really makes a statement, and we expect it to sell very well in the UAE, which has time and again proven itself as one of the most open-minded and tech-conscious smartphone markets in the world.”

Much hype is already building around the smartphone, which scooped the award for best new mobile handset, device or tablet at this year’s GSMA Global Mobile Awards hosted at the Mobile World Congress. – TradeArabia News Service