Sony Mobile Communications has announced the Middle East launch of its new Xperia SP that offers 4G LTE performance, the latest camera features and a 4.6-inch HD reality display.

The smartphone’s Mobile Bravia Engine 2 analyses content type and adjusts the image automatically to deliver an even better viewing experience, making it one of the most intelligent smartphone screens.

The engine makes the adjustment by adding new real-time contrast optimisation to the sharpness enhancement, high-quality colour management and noise reduction.

The Xperia SP features NFC connectivity for one-touch function, 8MP fast-capture camera and Battery Stamina Mode for extended battery life.

Spyridon Gousetis, director of Marketing, Sony Mobile Communications, Middle East and Africa, said: “Building on the sleek design and innovation that Sony Mobile is recognized for, the new Xperia SP also features a number of enhancements that amplify user experiences. Equipped with the Bravia Engine 2 technology and 4G LTE capabilities, the new smartphone delivers the best of Sony’s expertise to a wider consumer profile.”

The device sports a precision-crafted and co-moulded aluminium frame for a seamless, sleek, solid and stunning look, he added.

The device also features a colour-changing ‘transparent element’ with customisable illuminations that users can personalise to receive alerts of incoming calls and text messages. One can even set the illuminations to flash to the beats of their favourite music.

The smartphone also benefits from Sony’s signature media apps for enjoying photos, music, movies and games on the go and offers a consistent entertainment experience. The Walkman and Album apps provide online and offline content through a single access point with new ways to enjoy and share that content.

The Walkman application also directs to downloaded music and Facebook social integration. The Album application allows quick browsing of photos of Facebook friends or images by location. – TradeArabia News Service