Dubai-based, Splash, the Middle East’s largest fashion retailer and part of the Landmark Group, has launched a major promotion to mark its 20th anniversary today.

The brand has partnered with BMW to offer a GCC, Jordan & Egypt wide promotion which comes loaded with 20, 520i Executive 2013 model BMWs over a 45 day period, at a minimum spend of Dh150 ($40.80).

Each week lucky shoppers can also win gifts like Apple Laptops, 32-inch LED TVs, iPads, iPhone 5’s and Samsung Note II.

Raza Beig, CEO, Splash & Iconic, said “2013 is a testament to how hard-work and determination make dreams come true and the entire team is proud of this achievement.”

“Over the past two decades Splash has launched some of the Region’s first, in terms of massive and most sought after, fashion shows, three Limited Edition calendars, campaigns that have used technology like 3D to Ogle It, brands like Being Human and ELLE, to award winning strategies across various business verticals.”

“Our 20th birthday will be a yearlong celebration packed with an exciting calendar of activities and elements that will include both internal and external consumers. We are kick starting the merriment by hosting a party for all the Splash employees including the store staff at Rixos, Palm Jumeirah followed by Retail Employees Day on March 21,” Beig noted.

“Next in line, is the partnership with BMW where we are launching the ‘20 BMW's to be Won’ promo in a bid to reaffirm our commitment towards our customers and thank them for their continued love and support.”

The brand is all set to roll out an exciting array of activities that will run all year around, a statement said.

These will include a Fashion Parade at Mall of the Emirates in the month of April and this is generating a lot of excitement. Other activities will include makeovers and photo-shoots, quirky contests for our social media enthusiasts, a customized design contest for our younger audiences who have a passion for fashion and much more. – TradeArabia News Service