Luxury jeweller and watchmaker Mouawad, has officially opened the doors of its newest flagship boutique at Lagoona Mall in Doha today, the first new generation Mouawad boutique to open in the country.

Pascal Mouawad, co-guardian of the brand and 4th generation member managing the family business, said: “I am very excited to be here today to celebrate the opening of Mouawad’s first ever boutique in Qatar. We have made another important step to get closer to our clientele in the region; our local customers will now be able to admire and purchase our jewellery and watch collections at a time and location to suit their needs.”

The new showroom, located on the first floor in the new luxurious retail destination Lagoona Mall, covers 272 sq m and has been designed according to the Mouawad new generation store concept; originated by brothers Fred and Pascal Mouawad.

The new look and feel was launched in 2010 with the opening of the first new generation boutique at The Dubai Mall, and reflects the enhanced direction and strategy of the brand, a statement from Mouawad said.

With the distinctive décor in the grey and gold of the Mouawad brand, the new Qatar outlet features an exclusive private VIP room for customers to try on select pieces from the exquisite jewellery and watch collections for which the company is renowned.

The boutique sparkles with signature Mouawad haute joaillerie sets, boutique collections, watch collections and objets d’art, all entirely designed and produced by Mouawad.

“We are fondly bound to this country as it has played a significant role in the company’s history; during the last two editions of the Doha Jewellery & Watches Exhibition we unveiled two of our most incredible and unique creations: the Mouawad 1001 Nights Diamond Purse and the Snow White Princess Diamond Watch. Next month we will attend the 2013 edition and we will once again surprise all the visitors with another incredible unveil,” added Mouawad.

Since its inception 122 years ago, the family business has grown, expanding its presence abroad; Mouawad now owns more than 15 retail outlets across the globe, of which eight are located in the GCC.

Visitors to the new Mouawad Lagoona Mall boutique will be able to view the entire Mouawad repertoire as well as its latest collections, Papillon and Oriana. – TradeArabia News Service